An LED screen is a big investment that people judge in a second. If the brightness is wrong for the location, the pixels are too coarse for the viewing distance or the frame is uneven, it looks cheap no matter what you play on it. We start with where the screen will live, how far away people will stand and what you want to show, then recommend the right pixel pitch, brightness and cabinet type for that spot.
We handle the whole job: site survey and measurements, structure or wall mounting, power and data cabling, cabinet assembly and calibration, the video processor and the content software. When the screen is live, we train your team to schedule content from a laptop or phone, and we can look after the screen through a maintenance contract.
What is included
- 01Site survey, viewing distance and size planning
- 02Indoor and outdoor LED screens in any size
- 03Transparent LED for glass facades and shop windows
- 04Curved, corner and creative LED shapes
- 05Steel structure, mounting, power and data cabling
- 06Video processor, content software and training
How we plan an LED screen
Every LED project starts with three questions: where is the screen, how far away is the audience, and what will it show. A shop window seen from a few metres needs a much finer pixel pitch than a facade screen read from across the road. Outdoor screens in the UAE also need high brightness to stay readable in direct sun, and cabinets rated for dust, humidity and heat.
- We measure the wall or facade and check what it can carry.
- We confirm the available power and plan dedicated circuits where needed.
- We agree the content format so videos are produced at the screen's real resolution.
You then receive a written proposal with the screen size, pixel pitch, cabinet layout, structure and a fixed price before any work starts.
LED screen types, explained simply
- Indoor LED walls: seamless screens with no bezels, ideal for lobbies, malls, stages and boardrooms. Fine pitches give a sharp picture even close up.
- Outdoor LED screens: weather-resistant cabinets with high brightness for facades, rooftops and roadside advertising.
- Transparent LED: see-through panels or film for glass facades and shop windows. Content floats on the glass while daylight and views still pass through.
- Curved and creative LED: flexible or angled modules for curved walls, columns, corners and ceilings.
- Fine-pitch meeting room screens: a large, seamless alternative to projectors and tiled TVs for presentations and video calls.
Pixel pitch, brightness and viewing distance
Pixel pitch is the distance between LEDs, measured in millimetres. The smaller the number, the sharper the image up close, and the higher the cost. A simple rule of thumb is that the closest comfortable viewing distance in metres is roughly equal to the pixel pitch in millimetres, so a 2.5 mm screen looks smooth from about two and a half metres. Brightness matters just as much: an indoor screen that is too bright is tiring to watch, while an outdoor screen that is not bright enough disappears in the sun. We match both to your location.
Content, control and maintenance
Each screen runs through a video processor that scales your content and keeps colours consistent across all cabinets. We set up content software so your team can schedule videos, images and live feeds, split the screen into zones or show a camera feed from your CCTV system. Front-service cabinets let us replace modules without reaching behind the wall, and a maintenance plan keeps the picture even and the screen working.
Permits and approvals
Outdoor advertising screens and facade displays in Dubai and the other emirates usually need approval from the relevant authority and the building owner before installation. Requirements depend on the location and the use of the screen, so check them early. We prepare the technical drawings and specifications your application needs and plan the installation around them. Tell us about your project and we will advise on the next steps.
Ideal for
- Shopping malls and retail stores
- Building facades and outdoor advertising
- Hotels, lobbies and event venues
- Boardrooms, control rooms and auditoriums
- Showrooms, exhibitions and restaurants
From our projects
Questions about this service
Which LED screen pixel pitch do I need?
It depends on how close people will stand. As a rule of thumb, the closest comfortable viewing distance in metres is about the same as the pixel pitch in millimetres. Boardrooms and shop windows viewed from a few metres usually need a fine pitch, while facade and roadside screens seen from far away can use a larger pitch at a lower cost. maxclick measures the site and recommends the right pitch before quoting.
Do outdoor LED screens work in the UAE heat and sun?
Yes, when they are built for it. Outdoor screens for the UAE need high brightness to stay readable in direct sun, weather-resistant cabinets rated against dust and water, and good ventilation or cooling. Automatic brightness control lowers the light at night to save power and avoid glare. maxclick specifies outdoor cabinets and installation details suited to the local climate.
What is a transparent LED screen and where is it used?
A transparent LED screen is a see-through display made of LED strips or film with gaps between them, so light and views pass through when content is playing. It is popular on shop windows, glass facades, showrooms and malls because it adds moving content without blocking the view or daylight. maxclick installs transparent LED panels and film on glass of different sizes.
Do I need a permit for an outdoor LED screen in Dubai?
Outdoor advertising screens and facade displays in Dubai usually need approval from the relevant authority and the building owner before installation, and the requirements depend on the location and how the screen is used. Check this early in your project. maxclick prepares the technical drawings and specifications your application needs and plans the installation around the approval.
